Why are sexy underwear mainly purchased by women?
In the sexy underwear market, women are the main body of consumers, while men rarely buy sexy underwear.Many people are surprised. Why is the sexy underwear market mainly purchased by women?This article will explore this issue.
Women pay more attention to the comfort and aesthetics of underwear
Women pay great attention to their own underwear. In addition to sexy and beautiful, most women will take into account the comfort of underwear.Although sexy underwear is used for sex, it is also very important in terms of comfort.When women buy sexy underwear, they pay more attention to the comfort and aesthetics of underwear.
Men’s social pressure for sexy underwear is greater
Compared to women, men’s social pressure for sexy underwear is greater because many men think this is a shame.Even if you want to buy sexy underwear for your partner, you will feel embarrassed and uncomfortable.Therefore, men’s purchase of sexy underwear is low.
Women pay more attention to details and are more vulnerable to marketing
Women pay more attention to details, and they often pay more attention to the details of underwear, and will carefully evaluate the quality and design of the underwear.Men often only pay attention to sexy and appearance, and do not care much about details.Women are more likely to be affected by marketing, so women buy more times of sexy underwear and have a larger market share.
Sexy underwear design is more diverse, more in line with women’s psychological needs
For women, sex is a more detailed and spiritual experience, not limited to the organs.Therefore, the design of sexy underwear is more pursuing creativity and diversification to stimulate interest and desire.This design meets the more meticulous and spiritual needs of women, so women buy more times of sexy underwear.
Sexy underwear is a way for women to show their body beauty and charm
Another reason for women to buy sexy underwear is that sexy underwear can show women’s body beauty and charm.For women, wearing sexy underwear can feel sexy and confident, which is also one of the important reasons for women to buy sexy underwear.
Women are more willing to try new things
Because women are more willing to try new things, they will be more inclined to buy sexy underwear to try some new feelings and experiences.Men are more accustomed to traditional ways, and they may not be willing to try some new things, which is one of the reasons that lead to the female underwear market dominated by women.
Women’s purchase of sexy underwear has the effect of helping to increase interest and enthusiasm
The design of sexy underwear is to stimulate fun and desire, and it has a positive role in promoting sexual life.Therefore, buying sexy underwear can increase interest and enthusiasm to a certain extent, making sexual life better.
The marketing of sexy underwear is also more inclined to women
From the perspective of marketing, the marketing of sexy underwear is more inclined to women.Many advertisements and marketing methods are feminine.This market positioning also makes sexy underwear more attention and purchase of women.
The role of women in sex life is becoming increasingly important
In the past history, men are often the leaders in sex, while women are in their subordinate status.However, in modern society, women’s status is becoming increasingly important, and it also has greater decision -making power for sexual life.Women’s buying sexy underwear is also a way to reflect their power.
in conclusion
In summary, the reason for women to buy sexy underwear is multi -faceted. From marketing to psychological needs, it shows that women play a strong role in the sexy underwear market.
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